Some Notable Life Highlights

Past Work Experience

Led marketing strategy, customer insights, and integrated marketing campaign development for BBD and our strategic partners.
Led customer acquisition initiatives with a focus on attracting small- to medium-sized Canadian businesses.
Drove a 20% growth in customer acquisition, which resulted in over $50,000 in recurring monthly premiums, by building a digital-first lead generation strategy.
Drove a 120% growth in organic traffic by investing in search engine optimization and user experience design.

Managed North American client accounts in the consulting, automotive, plastics, and cybersecurity sectors, delivering day-to-day work and counsel on new strategies and ideas.
Led an initiative to implement A/B testing on a client website that drove a 12% increase in customer acquisition.
Drafted, revised, and published various communications materials, including blog posts, social media, and other key marketing collateral.
Evaluated integrated marketing communications strategies and presented recommendations to clients and account teams.

Led the initiative to create an external resource of self-help documentation for Shopify merchants, app developers, and theme designers.
Reduced email support time by two minutes through the ability to link email queries to readily accessible documentation.
Used Google Analytics, Salesforce, and Zendesk to determine areas where Shopify merchants struggled to complete tasks, and worked to improve processes through readily accessible, plain-language documentation.
Drafted, designed, and published over 350 step-by-step tutorials.

Adult Learning & Development
University of Toronto, OISE

2024

Interactive Multimedia and Design
Algonquin College

Masters of Innovation Management & Entrepreneurship
Queens University

2021

2012

BA, Communications & Business Administration
University of Ottawa

2011

Other Things…